Andrew Wilkinson
At TMP Worldwide, one of the things that we’ve built our reputation around is recruitment communications. It can be called lots of different things; recruitment advertising, traction. Really what it is, is our opportunity to present our client’s job offerings in front of the right job seekers.
For us it’s taking your message; finding out where the right jobseekers are that you want to communicate that message to and then building for you the creative platform and executing that so that we present your message clearly, concisely and engage with them in the right way and then bring them into your organisation.
The way the market is moving, that is becoming an increasingly complex and diverse range of activities. We go from the traditional recruitment advertising of placing ads in the national, local or regional press. Some are very straight forward, some are very creative and colourful but the opportunity is now to take that message into more channels.
We often get involved in the web development; the recruitment website part because what we want to do is make sure that each job seeker when they arrive is given that specialist treatment that makes them feel that you want them and that whole process on your website delivers the right messages in the right way for that type of candidate.
We go off into the more adventurous parts of the digital world where we’ve done careers fairs in Second Life; we’ve done in-game advertising on X-box. So for us its attraction, delivering the right message through the right channels and as they come into the process, ensuring that the web experience on the recruitment website is one that is fit for purpose for each type of candidate.