Andrew Wilkinson, CEO TMP Worldwide

Recruitment communications provides a window on our business. A key part of the process, it's often a way into the TMP experience for many of our clients.

Five years ago, success was an advert in the press, which drove applications of some description. The client handled the responses to the ad and did the hiring.

And in just five years, everything's changed. Today, our business has become more sophisticated; more accountable. We track and measure the effectiveness of every bit of work in the market. And what almost every piece now does is drive traffic online, where we can control and orchestrate the beginning of the relationship from a much earlier stage. And it's not just the people who are hired: we can guide our clients in what can be learned from the people who aren't. We can feed that vast volume of data back into the briefing stage next time round, giving us ever more effective ads, without much extra cost.

For example, we cover the media buying for the whole of the NHS - that's a lot of money. But it's nowhere near as much as the sourcing fees that are paid to temporary staffing agencies. By sourcing directly from the market, via intelligent media strategies and initiating a process-driven relationship with candidates, we can help our clients avoid paying the extra ten-to-fifteen percent the high street recruiting agencies charge.

Although a great deal of work has online at its core, we are still dedicated to ensuring the accurate production of the advertising and print work, demonstrated by our large production team. They make sure the creative ideas are going to appear as they were meant to - and that can be anywhere: in the press both national and regional, glossy magazines, exhibition stands, the back end of buses and 48 sheet posters to name but a few. This department produces 100s of ads per week at the busiest times, using our bespoke workflow management tool to communicate between 10 offices in the UK and Ireland.