4th MARCH 2009: The world's largest flower delivery network, Interflora has appointed TMP Directional Marketing to ensure that UK consumers can easily find their flower delivery service.
TMP Directional Marketing is focused on connecting consumers with the brands and products they are searching for, and will manage all Interflora's UK directional marketing campaigns. This means that whether a potential customer is looking for flower delivery in an online, print or mobile directory, they will find Interflora.
A spokesperson for Interflora stated: "Interflora is already established as the UK's hand-delivered flower provider of choice. To continue to serve our customers we need to be sure that they can find us easily whatever channel they are using. We chose to work with TMP due to their innovative use of media, ground-breaking strategic analysis, and their market leading position."
Matt Richards, TMP Directional Marketing's General Manager, said: "We will be using the most sophisticated planning technologies and our extensive expertise in how people search, to make sure that more customers find Interflora, more quickly, and more easily."
Other TMP directional marketing customers include Volkswagen, UPS, Autoglass and Weight Watchers.
Ends
For more information:
Caroline Sweeney, Flagship Consulting
Tel: 0207 886 8440
Caroline.sweeney@flagshipconsulting.co.uk
About TMP Worldwide Directional Marketing (www.tmpw.co.uk)
TMP is the leading directional marketing agency in the UK, with an impressive range of blue chip companies.
Directional marketing is a highly measurable form of direct response advertising, whose primary role is to direct a customer to a company's telephone number or website where the customer's sales enquiry can be fulfilled directly. In an evolving media landscape this now ranges from the innovative use of traditional print directories such as Yellow Pages, BT Phone Book and Thomson Local, to cutting edge online search, display, email and mobile solutions.