11th January 2010: Building on its reputation for innovation, passion and highly effective direct response advertising, TMP Directional Marketing has rebranded to TMPMAGNET. The rebrand to TMPMAGNET reflects the agency’s broad expertise in creating the best search, directory, affiliate and emerging media campaigns which attract purchasing customers to brands.
Matt Richards, General Manager of TMPMAGNET comments, “Over the last two years we have reinforced our position and reputation as one of the leading direct response advertising agencies in the UK. We have grown significantly year on year and attracted an exciting range of new clients. During this time we have been fully aware that the breadth of our expertise, as well as the media landscape, have been changing radically. The agency’s old name rooted us in traditional direct response advertising, which although still a key area of expertise for us, does not reflect our integrated approach or the range of services we offer.”
“TMPMAGNET’S approach is entirely media neutral. Putting the customer and their media habits at the heart of the plan, we build an integrated advertising campaign. For our clients this means more customers attracted to their brand, more cost efficiently than ever before. Our new tagline: TMPMAGNET - attracting customers to you – reflects the breadth, power and uniqueness of our offer.”
Creative Director, Craig Robinson at TMP Worldwide who developed the TMPMAGNET identity says “The brand identity TMPMAGNET is a clear metaphor for attraction and connection, for a magnet’s power is undisputed. It’s something you can completely rely on to get the job done. In these uncertain times and as increasingly new media is added into the equation, this is just the reassurance that customers need and exactly what they’ll get from the TMPMAGNET team.”
ENDS
Contact:
Sophie Shilling
TMP Worldwide 020 74063409 Sophie.shilling@tmpw.co.uk
About TMPMAGNET (www.tmpmagnet.co.uk)
TMPMAGNET is one of the UK’s leading direct response advertising agencies.
TMPMAGNET plan, manage and optimise media campaigns designed to attract purchasing customers to a clients’ brand or service. With their unparalleled experience in search, directory, affiliate and emerging media, and backed by the most sophisticated planning technology around, they ensure that a brand has the right presence, in the right place, at the right time.
TMPMAGNET take a media neutral approach to strategic planning, placing customers at the heart of any search and building media plans around their habits (be they digital, print or mobile focused).
Most importantly, TMPMAGNET are rigorously focused on ROI, so whether it’s online or offline media they recommend, TMPMAGNET know it’s your bottom line which counts.