‘Digigami’ animals and RSS feeds for YELL

Dynamic, expandable banner campaign aims to help recruit in job jungle

The ad space shows live job vacancies powered by an RSS feed and presented as animated yellow fish.

TMP designed the expandable banner and website (www.yell.jobs). They feature ‘digigami’ animals coming to life – a digital version of origami.

The expandable banner ad presents the jobseeker with live job descriptions, in the shape of ‘digigami’ fish. Further details of the job role appear when clicking on the fish, unwrapping the origami. The job seeker is able to view the role description within the banner content, without linking off to the host website straight away, allowing them to make an informed choice and improving the user experience.

The creative design reflects Yell’s ongoing development as a provider of cutting edge, multi-channel new media products and services, as part of its aim of being the best provider of business leads for UK SMEs. The ‘digigami’ animals are designed to look as if they have been made of yellow paper, acknowledging the continuing strength of Yellow Pages directories.

Andrew Groves, Head of Resourcing for Yell in the UK, said: “Yell is pushing the boundaries with its innovative online products, so we wanted to reflect this in a fresh, creative approach to our recruitment strategy. We want to continue to attract driven and passionate people to our business - our new eye-catching campaign with the powerful animal imagery really captures the imagination."

The creative site is the latest in a series of original recruitment marketing activities to attract new talent and raise brand awareness. Yell took part in the first UK online recruitment fair in Second Life, organised by TMP , used a humourous Google gadget ad and regularly use Twitter, LinkedIn and YouTube.