Graduate Engagement via Social Networking

Instinctively, it appears self evident that students would be avid consumers of social media. Given, too, that the graduate job market is at its most competitive for a generation, then it seems worthy of consideration that employers should be making use of social networking for graduate recruitment purposes. But are things ever quite so straightforward? In order to keep both ourselves and our clients close to the minds eye of student sentiment, TMP conducted a major piece of research in late September in order to understand exactly how this key employment group approaches graduate job hunting
via social media channels.

The results allowed us a fascinating insight into what students want from employers in terms of their use of social media and, just as importantly, what they don’t want.

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