What do candidates find when they search for you?
What is Online Reputation Management (ORM)?
ORM is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media.
Why should it be important to you?
The spread of consumer generated media such as blogs and discussion forums means candidates have become influential like never before. For brands and businesses this offers an opportunity to see how candidates view them, then act and benefit.
Businesses that ignore these voices risk loss of quality candidates, market share, and employer brand degradation. Those that listen and act on these voices will experience growing candidate satisfaction, increased employer brand awareness, and benefit from a real competitive advantage.
TMP offer class leading reputation tracking and management tools that provide a 360 degree view of what is being said by mainstream media and social media internationally 24 hours a day, 7 days a week. We analyze these comments and deliver trending and data reports highlighting the areas most likely to affect your business.
What type of media do we monitor?
We monitor online media from a whole host of different sources. Specifically these cover:
- Traditional/mainstream websites
- Social networks (e.g. Facebook, MySpace, Bebo)
- Candidate review sites such as WikiJob
- Social news/bookmarking sites
- Collaborative research sites such as Yahoo Answers
- Independent discussion forums
- User generated content
- Blogs
- Microblogs (e.g. Twitter)
What do we report on?
The document you will receive is a deep and comprehensive report on what is being said about you in the global world of online media. In a standard ORM report you can expect us to include the following:
- Buzz Volume-the frequency of mentions of keyword by source over a defined timeframe
- Sentiment Analysis-analysis of the context and whether the sentiment of each post is positive, negative, or neutral
- Top Topics
- Top Mentions
- Influencers-breakdown of your influencers by blog, news, forum or website
- Channel reports
- Demographic reports-location, age and gender of authors
- Comparison reports-compare buzz and sentiment against competitors
For more information on Online Reputation Monitoring please contact Dave Coombs, Head of Digital Media on david.coombs@tmpw.co.uk