We believe in brand.
In the 1950s, there were four channels (print, billboard, TV and radio). Now, consumers have their own channels, conversations are two-way, relationships are king and building long term equity in brand is an investment no business can live without. We go for the Big Idea and develop the execution from there. Let the strategy determine the tactics - not the other way around.
We are constantly curious.
Someone asks us if we can design them a brochure - and before we say 'yes' we ask 'why?' We go back behind the brief to understand what the problem is and then we use our creative thinking to solve it. When clients give us their real troubles, we can build from the ground up.
We challenge each other to be brave.
There's no point running the same campaign this year that didn't work last year. Or being a slave to a 200-page brand guidelines document if it's not empowering you to meet your needs. If we want to create standout comms and real engagement, we have to be honest, have the tough conversations and take a chance on new techniques.
We insist on the finest craftsmanship.
We have the largest in-house creative team in the industry, but we don't limit ourselves to their talents. We have an extensive network of illustrators, photographers, journalists, CGI wizzes, filmmakers, model makers, actors, light artists, print houses, and possibly even a circus performer or two. So we can place the right expertise on every project.
We see fun as a serious business imperative.
We couldn't have been in the employer brand and engagement business if we didn't enjoy our workplace. A creative department lives by inspiration. We like working together, and we like a couple of hours together in the pub too. We are proud to have a great team vibe - and the joy we bring to our work shows through in the success of our concepts.
Below are a few of our case studies: