Birmingham City Council - Public Notices - TMP Worldwide UK

Case Study

Birmingham City Council – Public Notices

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Annual Savings

Over 50%

Highlights

How we reduced service spending by over 50% annual at a time of austerity and severe budget cuts.

  • 1
    Proven methods that work time and time again: Typical thoughts when you see public notices in newspapers don’t look innovative. But sometimes it’s the strategy, clever design and inventive negotiation that goes furthest.
  • 2
    Exceptional client relationship maintenance: we rapidly developed strong working relationships with our contacts over at Birmingham. This stage is vitally important to us and sets a strong precedent going forward.
  • 3
    Proof that we’ve been at the top of our game for over a decade: Despite a constant need for innovation and flexibility, Birmingham City Council have been saving money consistently for the last ten years.

Challenge

In 2013 we were tasked with driving down the significant cost of Public Notice spending for the West Midlands Consortium.

  • 1
    The size of Birmingham City Councils remit meant we needed to work with a wide range of teams. From Highways and Communications to individual Directorates, Schools, HR and Planning.
  • 2
    Due to the complexity of the organisation’s needs and points of contact, we needed to develop something simple and consistent. And we needed to do it quickly.
  • 3
    Public Notices are inevitable. And what they’re communicating can often be contentious. So not only did we need to keep costs low but language and execution needed to be spot on.

Solution

Our Public Notices Team are excellent at taking full responsibility for clients with these sorts of requests.

  • 1
    We see the constant squeezing of public sector budgets as fertile territory for innovation.
  • 2
    The speed of our solutions allows us to consistently meet near impossibly deadlines. But our 20 strong team ensures that speed never comes at the expense of quality.
  • 3
    Meticulously comb through every word of the current process and published notices to identify areas where spend could be saved.

What we delivered

01

A well negotiated media discount was the foundation from where we were able to implement savings of over 50% annually. Including significant discounts with the Birmingham Mail, the most expensive and widely used media.

02

Work of the highest quality that continues to be effective to this day with retenders awarded in 2017 and again in 2020.

03

A very happy client!

01

A well negotiated media discount was the foundation from where we were able to implement savings of over 50% annually. Including significant discounts with the Birmingham Mail, the most expensive and widely used media.

03

A very happy client!

02

Work of the highest quality that continues to be effective to this day with retenders awarded in 2017 and again in 2020.

RESULTS

50% Savings

Well negotiated media discount was the foundation from where we were able to implement savings of over 50% annually. Including significant discounts with the Birmingham Mail, the most expensive and widely used media.

Quality

Work of the highest quality that continues to be effective to this day with retenders awarded in 2017 and again in 2020.

And here’s what Richard had to say …

“In a time of austerity and budget cuts it is imperative that local authorities achieve maximum value for money in every area. This has never been truer in statutory notice advertising where TMP have helped to significantly drive down costs without compromising on quality.”

Richard Puleston, Assistant Chief Executive and Director, Strategy Services

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