Design and build of a new careers website and online brand

AIM

BTP had a stand-alone recruitment site which was very out of date and delivered a poor user experience with over 80 individual pages of information. Our aim was to design a new site to integrate within the current corporate site, http://www.btp.police.uk/  allowing a cleaner journey, less repetition and providing more engagement for the candidate. To allow full integration the site was to be built using BTP's software.


APPROACH

TMP were asked to provide design, creative direction and build of the new careers site. As the use of internet via desktop-based computers is dropping rapidly the BTP careers destination site was developed for viewing across a range of platforms without compromising any aspect of the visual design. In short, it was to offer the best in class 'responsive design', providing optimum user experience on the users' device of choice. The new look and feel site was built to time and budget incorporating new imagery and copy giving a more contemporary look and feel and enhancing the candidate journey.


IMPACT

Visits to the site have rocketed with almost 70,000 visitors across desktop, tablet and mobiles in the first two months since its launch. Additionally the new look and feel has been well received by candidates and we are now looking to extend this across a range of other recruitment materials. The website has also been acknowledged for its design and innovation, winning Best Recruitment Website at the PPMA Awards 2014.

"Raising the profile of BTP is key to our attraction strategy and the website re-design has been a critical element of this process. We were keen to demonstrate the breadth of roles and the diverse nature of the organisation, whilst promoting BTP as an 'employer of choice" Monique Myers, Recruitment Manager, British Transport Police.