CAN YOU FIND IT?

AIM

To recruit curious, tenacious and creative code crackers, to join GCHQ and support the Government's national cyber security agenda.  And, to provide a platform for showcasing GCHQ's employer brand.

APPROACH

Stepping up from the multi award winning recruitment campaign "Can you crack it?" that TMP Worldwide devised in 2012, we launched the next challenge for applicants for new roles at GCHQ.  It needed to entice the next generation of technical talent.  Whilst being a puzzle, the new idea is also the ultimate test for would be code crackers.  It is designed to find those who have the intellectual ability but not necessarily the practical experience of working in the field of cyber security.

The challenge for 2013 is to crack a series of cryptic codes.  The brainteaser consists of 29 blocks of 5 letters which candidates have to decipher into 5 answers.  The answers then lead the applicant to an online 'treasure hunt' (with the latest technical gadgets as prizes up for grabs) which hopefuls have six weeks to complete. 

IMPACT

An abundance of National press coverage includes coverage across; The Times, The Telegraph, The Independent, itv.com, The Sun, The Metro, The Mirror and The Scotsman.  There was also National TV Coverage on BBC Newsnight (12.09.13) and radio coverage on BBC Radio 5 Live and Absolute radio.

The campaign trended on LinkedIn and on Twitter The Times and ITV Tweeted the initiative to a combined total of over 353,000 followers.