The recruitment industry often evaluates success through the number of people attracted to an opportunity who go on to apply for a role in an organisation.
Historically, to have conversations with different types of audiences, recruiters would choose from a limited media mix of recruitment channels and use a range of creative executions to attract the types of audience they want. At the same time, recruiters would hope these messages might dissuade applications from unsuitable candidates. Attraction to application was seen as a straight line journey.
TMP Worldwide believes attraction campaigns delivered in this way are increasingly less effective for many roles and in many sectors. Audiences are moving on. Today attraction must be a part of something bigger, more intelligent and ultimately far more effective. We call it Recruitment Activation. The art and science of changing audience behavior, motivating target candidates to take appropriate, measurable and valuable action.
To read the full report, fill in your details below and we will send it to you.