Do recruiting events work in a digital world?


We live in a digital world and Gen Z’s are digital natives, so why are companies still going on campus to promote their graduate programmes in 2019?

Join our webinar on the 4th July, 2pm, when Rowena Bach, TMP’s Entry Level Talent Director, interviews campus recruitment expert Blair England, MyKindaFuture’s Head of University Partnerships, on the findings from her 2018/19 Campus Engagement Review.

They will be joined by Bridget Bulana, Leicester University’s Bright Futures Society Marketing Manager to dissect the value and relevance of campus engagement in this digital world.

Key takeaways:

Latest trends in campus engagement events.

Practical steps for making sure that your events are well attended.

Insight into student life and how to work with student committees effectively.

Meet the presenters:

Rowena Bach
Entry Level Talent Director – TMP Worldwide UK
Rowena’s role focuses on consulting with current and prospective clients to understand their future talent pipeline demands and translate these into brand, recruitment, assessment, and engagement strategies. She works closely with senior leaders and operational teams examining current and desired performance, drawing on my extensive in-house and external experience, to create bespoke plans that reflect their culture and ambitions.

Blair England
Head of University Partnerships – MyKindaFuture
Leading on our University partnerships, Blair works closely with students and key university contacts to help deliver highly engaging and skills based interactions for employers. Helping employers to address key D&I strategies and reach a wide range of students. With their Bright Futures Societies, they also empower students to take responsibility for their own employability and help their fellow students to find the right opportunities for them.

Bridget Bulana
Law Student – Leicester University
Bridget has lead a successful marketing strategy on campus across this year and been instrumental in the overall success of Leicester Bright Futures Society. Bridget demonstrated a clear passion for maintaining the digital presence of Leicester Bright Futures, and worked with her team to ensure the best reach and engagement took place, not only to drive event attendees but also to build the Bright Futures’ brand at her university. Bridget has been able to generate consistent and creative marketing activity across the board, which resulted in her much-deserved nomination for the Marketing Manager of the Year Award 2019.