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What you post (or don’t) online has the potential to say so much about what you’re like to work for as an organisation. We unlock that in a really positive, strategic way. From social calendars to carefully picked influencers to shoot days for employee-led content, we can shape an online presence that feels like you and inspires.
Our expertise
We’ve pushed the boundaries of social media channel use in talent attraction, and we’re excited to do so more. We can guide you to where your talent is, and set up scroll-stopping, award-winning campaigns.
We’ll work this out with you through ideation, and then we’ll develop copy, films and visuals that reflects that.
By aligning your message with their voice, you can connect with new talent pools and build awareness in a more authentic way.
Our work
The channel you’ll shine on
Determining the right channel for your organisation goes beyond copying and pasting the content across Meta and X. It’s vital to be curious and flexible about channels – your audience may be racking up screentime on one that you’re unfamiliar with.
To attract early careers talent, we launched a campaign using streaming channel Twitch – it won Best Use of Social at the RADs 2026. We’ve also had a successful campaign for PortmanDentex that realised the power of quote-based posts on Facebook. We’ll help you curate human-led, relevant content on why your organisation is unique. Then we’ll place it where it’ll have the greatest cut-through.
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Interrupting the scroll
Our goal is to make a thumb stop, hover, and act. In a world saturated with content, you’ve got tiny seconds to capture attention. Through ideation, we’ll grasp your appetite for risk, fun, and adventure. We’ll shape messaging around what matters and say it well.
For Lloyds Banking Group, we crafted witty copy paired with bold illustrations to surprise early talent. We advise on company ambassadors, develop in‑house authentic content, and curate social calendars. To scale content, we run shoot days — like for Great Western Railway and Vets for Pets. Let’s stop more scrolling thumbs.
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Authentic, wide reach
Influencers already drive social — so why not front your talent attraction campaign with one? Appreciated for their authenticity, your message allied to their style can connect with previously untapped talent. So far, we’ve found influencers useful in early careers talent. Shoshanna Davis (@fairyjobmother) and Kieran Mcrae (@sturdythoughtss) boosted Civil Service Fast Stream awareness.
Two micro influencers kicked off our campaign for Knight Frank. We’ll research ones that suit your image, factoring in engagement and click‑through‑rate, then handle contracts and content creation. We’re keen to build on our success and unlock what’s possible.
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