Outthink Index

At TMP Worldwide, we’re experts in developing and measuring employer brands. How they perform and how they can stand out. The TMPW Outthink Index provides the data behind the decisions.

Our industry-leading benchmark offers a snapshot of how your organisation is performing. We review your employer brand’s key candidate touchpoints and carefully assess our findings against a set of vital indicators – from social and digital optimisation to candidate UX, employee experience to content.

We use our findings to reveal an overall score, which we can compare against competitors and sectors. Ultimately our insights are all about helping you make informed decisions that drive change, develop your resourcing strategy and create a standout employer brand that attracts the talent you need to win.

• Social authority

  How comprehensive is your social activity, are you a leading voice across key channels amongst your competitors?

• Social reach

  Are you achieving a significant social reach through interactions and engagement across audiences?

• Social impact

  Are you generating impact through your social impact with a strategic approach to social engagement?

• Search

  Are your jobs easy to find, high ranking and mobile enabled?

• Values and proposition

  How well is your proposition explained to prospective candidates. Are your values clear, authentic and evidenced.

• Employee experience

  Can candidates build a full understanding of what life is like within your organisation. What can candidates expect regarding benefits, flexible working and EDI.

• Content

  How emersive and compelling is your content? Does it showcase your employees in an authentic and engaging way?

• Candidate experience

  Can candidates gather clear information quickly, is your process transparent and streamlined, and how innovative is your CX.

• UX

  Is your process digitally fluent, is content logically and thoughtfully presented and are your platforms frictionless and mobile first.