The University of Manchester – ATTRACTING AN ENERGETIC APPROACH

HEAD OF COMMUNICATIONS AND MARKETING

Following a restructure, The University of Manchester was looking to appoint a Head of Communications and Marketing. Marketing and communications resource had previously been centrally focused with no specific professional resource at faculty level, so there was a need to create a new role for the Faculty of Engineering and Physical Sciences.

SOLUTION HIGHLIGHTS
• BLENDED MEDIA AND SEARCH APPROACH
• FAST-PACED RECRUITMENT PROCESS IN A COMPETITIVE SECTOR
• PARTNERSHIP APPROACH WITH THE UNIVERSITY OF MANCHESTER

SCOPE AND SCALE

The university was looking for candidates who had significant experience in marketing and communications either from the private or public sector. They wanted someone highly energetic who could bring a fresh approach and implement a new strategy. The university, and in particular the faculty, has a strong reputation for high-quality research that is rivalled by few others, therefore the calibre of candidates needed to be first class.

SITUATION

For an initial briefing, TMP engaged with Rachel Brealey, Director of Faculty Operations, to whom this role would report. This briefing provided important insight into the restructure and faculty challenges and we were able to fully understand the breadth of skills required for this role, all of which helped us shape our talent acquisition strategy.

SOLUTION

The university was also advertising this role on their website and TMP agreed to manage the media response as well as completing a thorough search of the passive marketplace. The search focused on finding professionals with specific skills and experience. We were ideally looking for individuals who could demonstrate a proven record of leading successful marketing campaigns for large scale organisations. Shortlisted candidates needed to be strategic as a large part of this role was to create a three-to-five-year plan that would increase awareness of the faculty, both externally and internally, and ultimately improve student recruitment. As TMP engaged with those that applied directly, all applicants benefited from a high-quality candidate experience and a single point of contact. This approach enabled us to effectively shortlist the most relevant and talented candidates, from both the sourced and media talent pools to present to the university.

RESULTS

Our strategy worked well. We developed a pool of 44 sourced prospects and were able to engage with 29. This was a pleasing level of response, achieving 66% against our 2015 average of 59%. This indicated to us that the opportunity was well received within the market and the university was held in high regard as a potential employer.
TMP presented 13 qualified candidates for consideration. The University of Manchester was pleased with the quality of applications and invited four candidates to attend an interview. Of these, one has been appointed.

“We interviewed four people who all performed well on the day and offered the role to the one who we all agreed was the standout candidate. We are delighted and feel he’ll be a really strong addition to the Faculty team. Thank you for all your help with this appointment.”

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