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Case Study
Building Safety Regulator (BSR) – Film
In April 2022, the Building Safety Regulator was set up with one simple mission. To ensure that incidents like the Grenfell Tower disaster are never allowed to happen again.
Total Film Clicks
8k+
Film Impressions
280k+
NPS score
+70
Highlights
How we created a campaign that stood for hope amid the horror.
Challenge
Tell a visually stimulating story while navigating a very narrow path. A story powerful enough to stop audiences in their tracks and convince them to join the mission. All the while sensitively addressing an undeniably raw subject.
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Solution
How we collaborated
What we delivered
Super emotive video content that was intended to not just educate but shock. Combining b-roll, photography and a series of emotive interviews, our hero film sat at the very heart of the campaign.
A bespoke user experience that used a range of visual assets and language to build out a contemporary careers website. The sole purpose of which was to attract and inform candidates into a range of exciting, industry-defining roles up and down the country.
A joined-up messaging platform versatile enough to speak to internal and external audiences. We needed to be representative and assertive while using a personal tone of voice. There was no beating around the bush here.
Two distinct photography styles that gave us the scope to approach the challenge from multiple places. One emotionally charged and to the point. The other hopeful and ambitious with a real sense of progress and pride.
Super emotive video content that was intended to not just educate but shock. Combining b-roll, photography and a series of emotive interviews, our hero film sat at the very heart of the campaign.
A joined-up messaging platform versatile enough to speak to internal and external audiences. We needed to be representative and assertive while using a personal tone of voice. There was no beating around the bush here.
A bespoke user experience that used a range of visual assets and language to build out a contemporary careers website. The sole purpose of which was to attract and inform candidates into a range of exciting, industry-defining roles up and down the country.
Two distinct photography styles that gave us the scope to approach the challenge from multiple places. One emotionally charged and to the point. The other hopeful and ambitious with a real sense of progress and pride.
RESULTS
And the results came in fast…
280k+ impressions
After just two weeks of launching, the films had racked up 8k+ clicks and 280k+ impressions across the social media landscape.
+70 NPS score
The client was delighted with how the campaign started out and are optimistic about the thought-provoking discussion the work is creating.
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