Case Study

Essex County Council – Public Notices

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Annual savings

£500K

Overall savings

£7M

Highlights

How we helped Essex County Council save over £7m on their public notice advertising

Challenge

1
Every year, Essex County Council spend £850k on their public notice advertising. The publishing of Statutory highway notices, whether it be planned road works or major new highway schemes, is a major part of their annual spend. With local government budget pressures only increasing, the need to work smarter and more efficiently, reduce advertising costs, and still meet their legal obligations has never been more important.
2
Their advertising was split between multiple media suppliers covering the whole of Essex. TMP were tasked with managing and providing technical expertise and guidance to implement a competitive tender process to find a more efficient, cost-effective supplier.

Solution

1
Our Client Management Team worked closely with the team at Essex CC to understand their requirements for a new media supplier. Together, we developed scoring criteria for the categories media suppliers would be evaluated in.
The categories included:
– Pricing
– Distribution
– Digital capability and innovation
– Best practice and process
– Disaster recovery
– Quality
2
Our Creative Team explored various ways we could stretch the brand guidelines, typography and language to reduce media spend by over 20% annually.

What we delivered

After extensive research and sifting, TMP sourced a new media partner for Essex CC. The contract is split between several publishers, each at a greatly reduced rate card cost. The estimated annual savings are in excess of £500K.

Alongside this, we produced detailed coverage information to ensure the most appropriate media is always being selected. The contract performance is monitored monthly and through ongoing quarterly review meetings with key stakeholders. This not only allows us to identify further cost savings, it means we can continue to refine internal processes, improve the service we provide, and take a more innovative and strategic approach to how Essex advertises their notices county-wide.

RESULTS

£500K Annual savings

The estimated annual savings are in excess of £500K.

£7m Overall savings

We helped Essex County Council save over £7m on their public notice advertising

£850k Spend

Essex County Council spend £850k on their public notice advertising

And a happy client

“Statutory notice rates have traditionally been difficult to reduce in cost – after all, councils have no choice but to place them – but Essex County Council is always resolute in its pursuit of best value for money and savings council taxpayers’ money. In a ground-breaking deal, ECC has been able to negotiate savings of more than £7million by working with TMP to change the way it advertises statutory notices.”
Richard Puleston, Assistant Chief Executive and Director of Strategic Services, Essex County Council

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