Highlights
Home Office Challenges
The Home Office were having a tough time meeting recruitment objectives. They needed to increase the number of strong applications they received from outside of the Civil Service.
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Solution
How we collaborated
What we delivered
We created a new Employee Value Proposition statement – “It matters more here.” This acted as the foundation for the employer branding rolled out across their careers site, campaigns, and communications.
![Home office - A man with glasses and a woman looking into the distance with a pink to blue gradient](https://www.tmpw.co.uk/wp-content/uploads/2023/10/8-1.webp)
We developed a structured website that enables a frictionless user experience, uses clear and concise language, and showcases the variety of roles and career paths available at the Home Office to people of all backgrounds.
![Home Office- Banner is a purple gradient with 2 girls](https://www.tmpw.co.uk/wp-content/uploads/2023/10/1-1-1-Copy.webp)
Accessibility was considered at every step, ensuring that the end product met Government mandated standards and that applicants of all abilities had an equal opportunity to apply for a role they were interested in.
![Home office - A lady and a child and a lady with short white hair on a pink & blue gradient](https://www.tmpw.co.uk/wp-content/uploads/2023/10/4-1-1-Copy.webp)
We shot photography and created a series of videos filmed on site using real Home Office employees to give potential candidates the opportunity to hear about the reality of working at the Home Office.
![Home Office - 2 women on a blue gradient](https://www.tmpw.co.uk/wp-content/uploads/2023/10/2-1-1-Copy.webp)
We created a new Employee Value Proposition statement – “It matters more here.” This acted as the foundation for the employer branding rolled out across their careers site, campaigns, and communications.
![Home office - A man with glasses and a woman looking into the distance with a pink to blue gradient](https://www.tmpw.co.uk/wp-content/uploads/2023/10/8-1.webp)
Accessibility was considered at every step, ensuring that the end product met Government mandated standards and that applicants of all abilities had an equal opportunity to apply for a role they were interested in.
![Home office - A lady and a child and a lady with short white hair on a pink & blue gradient](https://www.tmpw.co.uk/wp-content/uploads/2023/10/4-1-1-Copy.webp)
We developed a structured website that enables a frictionless user experience, uses clear and concise language, and showcases the variety of roles and career paths available at the Home Office to people of all backgrounds.
![Home Office- Banner is a purple gradient with 2 girls](https://www.tmpw.co.uk/wp-content/uploads/2023/10/1-1-1-Copy.webp)
We shot photography and created a series of videos filmed on site using real Home Office employees to give potential candidates the opportunity to hear about the reality of working at the Home Office.
![Home Office - 2 women on a blue gradient](https://www.tmpw.co.uk/wp-content/uploads/2023/10/2-1-1-Copy.webp)
Home Office RESULTS
Overall brand campaign results:
Improved application quality
Conversion rate from application to successful hire improved by 30% in the year following launch of new branding and candidate-centric website.
Huge increase in unique visitors
Very satisfied with the informaiton
60% of users researching the organisation felt very satisfied with the information they found. A further 37% were quite satisfied
Ready to outthink
the competition for talent?