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Case Study
NHS England
NHS England is the organisation that leads the national health service in England. It promotes high quality health and care for all and supports NHS organisations to work in partnership to deliver better outcomes for patients and communities across England.
Out of Sector hires
+20%
Awards
Effectiveness
Highlights
How we partnered with Indeed to support NHS England to help fill over 16,500 Healthcare Support Worker vacancies.
NHS England Challenges
The COVID-19 pandemic complicated NHS England’s ability to recruit into Healthcare Support Worker roles, contributing to a national shortage that predated the pandemic. In September 2021, there were over 16,500 vacancies nationally.
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Solution
How we collaborated
What we delivered
An extensive range of recruitment tools to assist hiring managers. From audience research and persona creation to a campaign asset toolkit, a communication line to our client managers and a national job advert writing workshop.
A set of brand awareness raising campaigns that utilised event spaces, our film-making and storytelling capabilities and a digital campaign. Each targeting in and out-of-sector audiences in a distinct and eye-catching way.
An innovative, bold, and highly effective media strategy that targeted active job-seekers while also tapping into the passive talent pool for 206 trusts across the UK. This led to 38% of offers being made to candidates outside of the healthcare sector.
The introduction of virtual hiring events gave potential candidates the opportunity to learn more about the role, significantly reducing the time-to-hire.
An extensive range of recruitment tools to assist hiring managers. From audience research and persona creation to a campaign asset toolkit, a communication line to our client managers and a national job advert writing workshop.
An innovative, bold, and highly effective media strategy that targeted active job-seekers while also tapping into the passive talent pool for 206 trusts across the UK. This led to 38% of offers being made to candidates outside of the healthcare sector.
A set of brand awareness raising campaigns that utilised event spaces, our film-making and storytelling capabilities and a digital campaign. Each targeting in and out-of-sector audiences in a distinct and eye-catching way.
The introduction of virtual hiring events gave potential candidates the opportunity to learn more about the role, significantly reducing the time-to-hire.
NHS ENGLAND RESULTS
Impressions
Views
Followers
Reviews
13,785
13,785 new Healthcare Support Workers joined the NHS.
50,967 vacancies posted by NHS Trusts.
206 Trusts formed joined campaign.
72%
72% automation of recruitment activity gave recruiters more time to interview candidates and carry out pre-employment checks.
This resulted in: 1,672 interviews and a pass rate of 69%.
6,110
6,110 candidates attended 89 recruitment webinars
19% of attendees were offered roles.
The webinars gave candidates detailed role information, before inviting them to apply, significantly reducing time-to-hire.
62%
8,589 hires were from non-care professionals, meaning that 62% of successful candidates were from out of sector. This campaign opened up a whole new talent pool.
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