Ofcom - Lets take on the Issues that really matter - TMP Worldwide UK
Ofcom Employee portrait. Patience smiles calmly

Case Study

Ofcom – Lets take on the Issues that really matter

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Highlights

  • 1
    Successful refresh. Our new EVP targeted prospective candidates without alienating the current workforce.
  • 2
    Consistent. 120+ senior stakeholder interviews makes this one of our largest insight-gathering pieces from an employer brand & insight perspective.
  • 3
    Trust. Well formed client relationships quickly developed trust and allowed this big piece of work to adapt and grow effectively.
Ofcom employee portrait. Janelle giggles poisefully

Ofcom Challenge

Ofcom & its existing EVP was beginning to run its course in terms of effectiveness. Without solid strategic vision, their voice wasn’t positioning them as the employer of choice for candidates looking at this sector.

  • 1
    On top of this, the drive to increase the focus on the era-defining subject of online safety required a yet unknown skillset.
  • 2
    Ofcom needed to be in a position to engage the talent they needed to operate in this vitally important landscape.
  • 3
    We wanted to be able to engage with everyone. Both new candidates and current colleagues.
  • Ofcom employee portrait - Janelle giggles poisefully
  • Ofcom Employee portrait. Shona beams at camera
  • Ofcom Employee portrait. Ali glances thoughtfully into the distance
  • Ofcom Employee portrait. Patience smiles calmly
  • Ofcom Employee portrait. Sachin grins toothily

Solution

A Smart Solution

  • 1
    Our three-phase approach enabled an effective EVP deployment and a campaign to be proud of. The research phase revolved around 121 interviews with senior stakeholders from across the organisation.
  • 2
    This set the stage for the validation and refinement phase. We conducted a wide-ranging employee survey, plus external interviews, to ensure alignment between the solution’s company-wide relevance and its attractiveness to an external audience. This gave us a solid, refined and data-backed messaging model.
  • 3
    From there we could move forward with the creative development. The chosen concept involved a sophisticated photoshoot, interview video content, a refreshed website and a versatile media toolkit.

Client Partnership In Action

01

From the get-go, our working relationship with Ofcom was solid.

Ofcom Employee portrait. Janelle giggles poisefully
02

The regular interaction and catch-ups allowed us to stay on track without curveballs or unexpected developments.

Ofcom Employee portrait. Sachin grins toothily
03

The ability to work with a client in this way developed trust and ensured the project adapted and grew in the right ways.

Ofcom Employee portrait. Ali glances thoughtfully into the distance
04

This approach also ensured that all plans aligned with the changing business demands of our client.

Ofcom Employee portrait. Patience smiles calmly
01

From the get-go, our working relationship with Ofcom was solid.

Ofcom Employee portrait. Janelle giggles poisefully
03

The ability to work with a client in this way developed trust and ensured the project adapted and grew in the right ways.

Ofcom Employee portrait. Ali glances thoughtfully into the distance
02

The regular interaction and catch-ups allowed us to stay on track without curveballs or unexpected developments.

Ofcom Employee portrait. Sachin grins toothily
04

This approach also ensured that all plans aligned with the changing business demands of our client.

Ofcom Employee portrait. Patience smiles calmly

OFCOM RESULTS

Here’s what Ofcom had to say about our work…

“With the launch of the new careers website round the corner, we’re anticipating a positive reception from the marketplace. The creative approach was received with very positively by Ofcom employees and it has been successfully adapted for internal communications.”

– Ofcom

120+ Interviews

120+ senior stakeholder interviews makes this one of our largest insight-gathering pieces from an employer brand & insight perspective.

100%+ Increase in applications

100%+ increase in applications

15% increase in website traffic

15% increase in website traffic

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