Case Study

Scottish Government Public Notices

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Media Spend Reduction

20%

Highlights

How we used our industry-leading Public Notice prowess to help Unison Scotland during foundation-shaking government cuts.

  • 1
    Experts to the rescue! Our Public Notices team are market-leaders. This dedicated bunch provides the highest level of professionalism and customer service, delivering time and time again.
  • 2
    Simple innovation. Speedy collaboration: With a problem identified, our Artworkers and Copywriters united to significantly reduce the space used in our ads while complying with brand guidelines. Drastically reducing media costs across all ads.

Challenge

In 2017-18, the local government spend was cut by £327m. After being awarded sole provider status on all Recruitment and Public Notices, we needed to ensure priority continued to be given to areas that could operate with reduced expenditure.

  • 1
    Big budget cuts in government spending are nothing new. The important thing wasn’t just to be cost efficient, but clever and creative about what we could offer.
  • 2
    Councils often overlook the importance of strategic advertising reviews. We needed to illustrate that Public Notices is an area where a relatively small saving in spend can continue to deliver great benefit.

Solution

How we collaborated

  • 1
    Our Public Notices Team are the market-leaders in these matters. Quickly requesting meeting with Heads of Service, Procurement, and other stakeholders, we outlined an effective plan.
  • 2
    Our Creative Team explored various ways we could stretch the brand guidelines, typography and language to reduce media spend by over 20% annually.

What we delivered

01

Simple changes. Big results. We love simple solutions to complicated problems. Using our experienced team and meticulous analysis of Scottish Government’s budget, we realised that the answer was right in front of us. To reduce media spend we needed to reduce media space.

02

The highest levels of professionalism. Driven by a model of continuous change and innovative cost-saving, we reduced annuals spend for councils by at least 20%. Building the foundations for a working relationship that needed some stability.

01

Simple changes. Big results. We love simple solutions to complicated problems. Using our experienced team and meticulous analysis of Scottish Government’s budget, we realised that the answer was right in front of us. To reduce media spend we needed to reduce media space.

02

The highest levels of professionalism. Driven by a model of continuous change and innovative cost-saving, we reduced annuals spend for councils by at least 20%. Building the foundations for a working relationship that needed some stability.

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