Rental Cars: A unique candidate experience in a careers website
Case Study
Rentalcars.com, as the name suggests, is a car rental portal based in Manchester. The company has grown quickly from four people in 2006 to a multi-million pound business, with over 900 employees. It was recently acquired in 2010 by the Priceline Group (owners of Booking.com).
They’re now a car hire booking portal conducting price comparisons and bookings with customers in 167 countries. As the parent organisation looked to expand, they needed to position this successful global organisation as an attractive employer. TMP were asked to help because of our experience in understanding and communicating an employer brand through digital channels.