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We all know a great employer brand when we see one but how do we define great? How do we quantity this for stakeholders outside of TA and HR? In a data-driven world, it can be challenging to demonstrate the true value of something that often feels intangible.
Candidates of today, and the future, are savvy when it comes to evaluating potential employers and 75% of candidates are researching your brand before they apply. If you want to hire the best talent, your employer brand needs to outperform the competition.
One of the easiest ways to understand the strength of your employer brand is to put yourself in the shoes of a jobseeker and take yourself through the journey. Assess everything from your social reach through to your candidate experience and identify any weak spots that need your attention. The challenge here is to avoid using subjective judgement and instead find a benchmark to compare yourself to.
This is where the TMPW Outthink Index comes in. Our proprietary tool visualises how your employer brand compares to the wider industry. The data is split across nine key components so you can understand where you’re doing well and where you need to improve.
The nine areas of focus:
- Search
- Social Reach
- Social Authority
- Social Impact
- Values and Proposition
- Employee Experience
- Content
- UX (User Experience)
- Candidate Experience
In just a few clicks, you can see how your brand performs against each of these criteria, how you compare to the industry average, and you can even compare yourself to specific competitors. As well as informing your employer brand strategy, this baseline offers a great starting point for more productive conversations with key stakeholders. It enables you to demonstrate where and how your employer brand is great, or why you need that element of extra budget or strategy to elevate your brand and help you get ahead of the competition.
At TMP Worldwide, we’re experts in developing and measuring employer brands, how they perform, and how they can stand out. The TMPW Outthink Index provides the data behind the decisions. Our industry-leading benchmark offers a snapshot of how your organisation is performing. We review your employer brand’s key candidate touchpoints and carefully assess our findings against a set of vital indicators.
Investing in your employer brand is critical – click here learn more about how the TMPW Outthink Index can enhance your employer brand strategy.
