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In an age of social-savvy entrepreneurs and tech-forward founders, creating and maintaining a positive public image has never been so important. And the necessity to be literate in how to go about creating a robust brand online is now synonymous with success.
From expressing and displaying your values online to producing content with real visibility for current employees and prospective candidates, there’s a lot of potential here for businesses who may not see themselves as ‘brands’ in the traditional sense but are on the cusp of something very exciting.
But what does this mean for recruitment? Where can we step in and get involved? Are these platforms accessible for corporate marketing strategies? Could we diversify to become personal brand building consultants? How do you distinguish a ‘personal brand’ from a regular social media account?
We wanted to delve a little deeper…
From Underconsumption Core to Gareth Southgate, learn more about what inspires our unique way of thinking about Employer Branding.
