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2025 is here, and so is the much-anticipated TMPWeekly Vlog! While we’re gearing up for another year of industry insights, social strategy, and maybe a sprinkle of chaos, Pinterest has dropped their annual treasure trove of trend predictions. And as usual, it’s equal parts fascinating and fun.
Every year, Pinterest’s predictions come straight from their search data—analysing what’s been buzzing across a truly impressive range of niche and mainstream categories. This year, the platform is calling out 20 trends set to take over our feeds, homes, and lives in the next 12 months. Here’s a sneak peek:
From Pickle Fix to Terra Futura
- Pickle Fix: Obsessed with tangy treats? So is everyone else. Pickling, preserving, and, yes, pickle-flavoured everything is on the rise.
- Castle Core: Dreaming of life as a medieval royal? Castle-inspired fashion, decor, and entertainment are gaining traction.
- Chaos Cakes: Forget polished patisserie. Think wild, whimsical, and over-the-top cake designs.
- Surreal Soirees: Party planning gets a dreamy upgrade with surrealist themes and bold colour palettes.
- Primary Play: Bold reds, blues, and yellows are back to bring some playful energy to wardrobes and interiors alike.
- Terra Futura: Sustainability stays stylish with earthy tones, natural materials, and eco-conscious living.
The TMPWeekly Take
This week, George takes a deep dive into Pinterest Predicts 2025, chatting with our social team to get their trend-savvy takes. Expect plenty of laughs, insights, and maybe a hot take or two from Ian Moffat, who has a lot to say about these predictions. Spoiler: it’s equal parts rant and rave.
Why It Matters
For brands and marketers, Pinterest’s predictions are more than just fun—they’re a roadmap for connecting with your audience in fresh, meaningful ways. Whether you’re planning your next social campaign, developing products, or creating content, tapping into these trends can help you stay relevant and resonate with what people are searching for.
So, what are you waiting for? Dive into the trends, pick your favourites, and get inspired. And don’t forget to tune in to the TMPWeekly Vlog for all the juicy details.
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