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High-Precision Predictive Analytics Engine Powers Expert-Led Recruitment Strategy
LONDON – TMP Worldwide UK, the UK’s largest recruitment marketing agency, today announced the launch of their Predictive Media Analytics Tool, a proprietary data engine designed to bring “big data” precision to the highly nuanced world of recruitment media planning, enabling employers to maximise recruitment budget performance through data-driven channel planning and optimisation.
Built in-house, the tool synthesises over one million rows of data captured over three years. The engine also integrates Office for National Statistics (ONS) and Department for Work and Pensions (DWP) data across 7,000 UK towns and cities, allowing TMPW’s experts to predict spend and channel performance with a level of granularity previously unavailable.
TMPW utilises the tool as the foundation of its recruitment marketing consultancy; the tool identifies raw trends across location, industry sector, and job type, and TMPW’s experts apply the context, tailoring strategies to the unique challenges of each employer.
Sara Naveda, Head of Talent Advisory at TMP Worldwide UK commented: “Our Predictive Media Analytics Tool enhances the intelligence behind our planning, giving customers a clearer view of how to win talent in specific local markets and which channels will deliver the strongest results. It provides the ‘scientific’ foundation, but it’s our experts who provide the ‘art.’ Combined with our 30+ years of experience and grounded in our Outthink philosophy, this ensures budgets work harder and campaigns perform better for our clients.”
Strategic Advantages of TMPW’s Predictive Recruitment Marketing Approach:
- Expert-Led Interpretation: Strategies are crafted by experts who manage £40m in annual spend, using the tool to validate and sharpen human intuition.
- Hyper-Local Mapping: Data coverage across 7,000+ UK towns and cities to solve regional hiring challenges.
- Multi-Source Intelligence: Combines proprietary campaign data with ONS and DWP overlays for a 360-degree market view.
- Performance Certainty: Shifts the focus from “buying media” to “buying outcomes” through evidence-based channel mixing.
To learn more about the Predictive Media Analytics Tool and our recruitment marketing services, Robert Peasnell at robert.peasnell@tmpw.co.uk.
About TMP Worldwide
TMP Worldwide UK is a leading recruitment marketing agency, specialising in connecting top talent with employers through innovative and data-driven solutions. With decades of experience in the talent acquisition space, TMP Worldwide UK helps employers to attract, engage, and retain the best candidates. Focused on driving measurable results through strategic employer branding, recruitment advertising, and recruitment technology, TMP Worldwide UK helps organisations to outthink their competitors and build stronger, more diverse workforces. TMP Worldwide UK is part of PeopleScout, a TrueBlue (NYSE: TBI) company, a global talent solutions leader that provides unmatched scalability to meet the hiring needs of organisations of all sizes. For more information, please visit www.tmpw.co.uk.
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