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At TMP Worldwide, we’re experts in developing and measuring employer brands. How they perform and how they can stand out.
The TMPW Outthink Index provides the data behind the decisions. Our industry-leading benchmark offers a snapshot of how your organisation is performing. We review your employer brand’s key candidate touchpoints and carefully assess our findings against a set of vital indicators – from social and digital optimisation to candidate UX, employee experience to content.
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Are your jobs easy to find, high ranking and mobile enabled?
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Are you achieving a significant social reach through interactions and engagement across audiences?
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How comprehensive is your social activity, are you a leading voice across key channels amongst your competitors?
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Are you generating impact through your social impact with a strategic approach to social engagement?
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How well is your proposition explained to prospective candidates. Are your values clear, authentic and evidenced.
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Can candidates build a full understanding of what life is like within your organisation. What can candidates expect regarding benefits, flexible working and EDI.
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How emersive and compelling is your content? Does it showcase your employees in an authentic and engaging way?
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Is your process digitally fluent, is content logically and thoughtfully presented and are your platforms frictionless and mobile first.
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Can candidates gather clear information quickly, is your process transparent and streamlined, and how innovative is your CX.
Product Offerings
First Act
Get a high-level view of your employer brand performance. We’ll review your brand against nominated competitors across key channels and identify areas for improvement. Perfect for getting a sense of your current performance and shaping smart investment decisions.
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A narrative explanation of your Outthink Index performance assessing exploring your EB strengths and weaknesses
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What does your score tell you relative to the wider industry benchmark within your sector?
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Your score overlayed with a choice of up to 5 other organisations from any sector
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Additional nominated competitors to review
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High level review of how you show up across key social channels with examples – Instagram, LinkedIn
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A virtual presentation of our findings
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What does your score tell you relative to the wider industry benchmark within your sector?
Encore
A deep dive into your employer brand performance. We’ll take this to the next level conducting a detailed audit of your brand and content, highlighting what’s working, what’s not and how you stack up against the competition. Using specific examples we’ll provide tailored recommendations to boost your performance to reach your specific objectives.
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Everything included in First Act
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Detailed exploration of your existing content across key social channels (up to 3) with visual examples displaying strong/weak performance
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An in-depth review of why certain content is performing well and aligns with your employer brand objectives
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Best in class examples of what good looks like for each key area
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Recommendations to boost your score and address pressing issues with indicative solutionsIn
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A virtual presentation to playback the findings and tweak the presentation as needed
Ovation
A comprehensive employer brand review including a deep dive of your competitors. We’ll develop a detailed roadmap, tailored to your goals and aligned to your specific audiences and territories. This gives everything you need to evolve your strategy and achieve market leader status.
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Everything included in Encore
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The same in-depth review of your competitors and their performance
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A roadmap with bespoke solutions to work towards a gold standard
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An in-person presentation from Head of EBI explaining the findings and a 1hr workshop to explore refinements to the presentation
Features
First Act
Encore
Ovation
EB strengths and weaknesses
Industry Benchmark Comparison
Score Comparison (Upto 5 Orgs)
Competitor Review List
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4
5
Social Presence Review
Content Deep Dive (3 Channels)
Content Performance Analysis
Competitor Content Analysis
Best-in-Class Examples
Gold Standard Roadmap
Territory/Audience Insights
Findings Presentation (Virtual)
Interactive Findings Playback
In-Person EBI Session
Overview
Get a high-level view of your employer brand performance.
We’ll review your brand against nominated competitors across key channels and identify areas for improvement.
Perfect for getting a sense of your current performance and shaping smart investment decisions.
A deep dive into your employer brand performance.
We’ll take this to the next level conducting a detailed audit of your brand and content, highlighting what’s working, what’s not and how you stack up against the competition.
Using specific examples we’ll provide tailored recommendations to boost your performance to reach your specific objectives.
A comprehensive employer brand review including a deep dive of your competitors.
We’ll develop a detailed roadmap, tailored to your goals and aligned to your specific audiences and territories.
This gives everything you need to evolve your strategy and achieve market leader status.
Enquire now to
Outthink the competition!
Our Work
The Outthink Index is an industry benchmark that’ll show you exactly how you’re performing in the race for talent. We take your key candidate touchpoints and put them up against a number of indicators – from social and digital optimisation.
