Employer Branding

We can help you articulate your Employee Value Proposition (EVP) and bring it to life through all the relevant touch points.

Ultimately, articulating and managing your employer brand is about ensuring your organisation is best placed to attract and retain the people it needs to drive performance. It’s an imperative rather than a nice to have.

We put research and insight at the heart of the process. Why? Because the highest performing employer brands are built on the knowledge of what motivates talent. They encourage that talent not only to choose them over the competition, but to stay and become long-term brand advocates for the business.

Our Employer Brand Insight function uses a range of research-based techniques to support clients with decision-making around recruitment and retention communications. We’re experienced in helping organisations identify what it is about the employment experience they offer that will make them stand out in their sectors. We help them to understand which messages and channels will connect them to particular skill sets, and to see the perspectives of talent from hard to reach audiences.

We then bring the EVP to life, whether it’s through creative executions that reach target talent groups in the channels they use, or by delivering the brand experience in their day-to-day life as an employee, through training, development, reward programmes and more.

Related Case Studies

University of Manchester: Shifting Brand Perceptions

MORE

Nuffield Health: Employee Value Proposition Development

MORE

Latest Insights