A STRONG EMPLOYER BRAND CONTINUES TO BE VIEWED AS A TOP PRIORITY BY HR DIRECTORS
The results of TMP’s recent HR pulse survey, targeted at Human Resource Directors in a variety of sectors, including law, insurance and energy, make fascinating reading. Organisations were asked to list their top three priorities: these proved to be delivering cost savings across HR, generating a more diverse pool of candidates, and developing a strong employer brand. Saving money and increasing diversity are perennial priorities for HR departments; however, the survey makes it clear that developing a strong employer brand is increasingly seen as vital.
Of course, recruiting top talent is only the beginning – the challenge is retaining them, a task made all the more difficult by the increasingly competitive recruitment marketplace. Acknowledging this, 81% of respondents agreed that cultural fit, not the time and cost to hire of a role, is the most important recruitment factor. Surprisingly, 11% disagreed with this statement, demonstrating that priorities can be very different depending on the organisation and the sector, and that one size doesn’t fit all.