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Case Study
Circle Health Group – Theatre Staff Film
Award
Film
Applications
+20%
Highlights
Circle Health Group Challenges
Circle Health Group found clinical professionals hard to come by.
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Solution
How we collaborated
What we delivered
A compelling message informed by in-depth research inspired the film’s theme and approach.
Underpinned by the core message, Life comes at you fast round here, the film helped combat perceptions of private healthcare.
Our message: it’s about decisions, innovations, new tech… everything happens at speed and to high standards. The environment isn’t just excellent, it’s exciting.
Our film came with an attitude of its own. It had a script with a point of view. And, above all, it used an animation style with swagger and a sense of fun.
The result? Something the sector had never seen before.
A compelling message informed by in-depth research inspired the film’s theme and approach.
Our message: it’s about decisions, innovations, new tech… everything happens at speed and to high standards. The environment isn’t just excellent, it’s exciting.
Underpinned by the core message, Life comes at you fast round here, the film helped combat perceptions of private healthcare.
Our film came with an attitude of its own. It had a script with a point of view. And, above all, it used an animation style with swagger and a sense of fun.
The result? Something the sector had never seen before.
Watch our award-winning film below
Circle Health Group Results
Nobody’s done a film like this in healthcare. We wanted a head-turner and we got it.
-David Cooper, Chief Police Officer at Circle Health Group.
Our 8-week targeted media campaign spanning paid and organic channels saw us hit YouTube, Google Display Network, Facebook, Twitter and LinkedIn. There were over 200,000 views of the video (with a cost-per-view of £0.02) and over 54,000 clicks through to the Circle Health Group website.
1454% Increase sessions
We compared website performance data with the two months prior to the campaign.
1454% increase in site sessions
709% increase in page views
1389% increase in new users
100% increase in time spent on page
98% Increase on applications
20% increase in applications in month 1
12% increase in applications in month 2
98% year-on-year increase on applications
50% year-on-year increase on offers
And, most important of all, application and offer stats were really positive too.
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