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Case Study
Kent Care – RMA Winner 2022
Award
Film
Applications
300+
Cost per click
£0.93
Highlights
How we repositioned care homes as places full of life, love, and laughter.
Challenge
Kent County Council needed to recruit around 100 adult care workers in a time where care worker recruitment was experiencing a global crisis.
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Solution
How we collaborated
What we delivered
A film that surpassed all expectations. The script spoke to kindness, compassion, and empathy, spotlighting career progression and depicting everyday moment with passion and vibrancy. Our overarching message was simple: just because someone is in a care home, doesn’t mean they can’t experience life to the fullest.
A new perspective on a previously misconceived industry. The film went out to a generation of young people unaware that care was a viable career for them. It successfully repositioned adult social care across Kent as a vibrant, vital, and emotive industry.
We brought to life a humble, overlooked profession and proved how indispensable it is.
A film that surpassed all expectations. The script spoke to kindness, compassion, and empathy, spotlighting career progression and depicting everyday moment with passion and vibrancy. Our overarching message was simple: just because someone is in a care home, doesn’t mean they can’t experience life to the fullest.
We brought to life a humble, overlooked profession and proved how indispensable it is.
A new perspective on a previously misconceived industry. The film went out to a generation of young people unaware that care was a viable career for them. It successfully repositioned adult social care across Kent as a vibrant, vital, and emotive industry.
RESULTS
viewed the film.
watched it in its entirety.
applications.
campaign clicks at a cost per click of £0.93.
Ready to outthink
the competition for talent?
